is an online service that connects diverse and small businesses with companies seeking to expand and diversify their supplier base. Our mission: to be a catalyst of economic growth by making it easier for our members to do business with one another.

Like all innovations, was born out of frustration.

As the founder and managing partner of consulting firm Accel Advisors, Rod Robinson worked with Fortune 1000 companies to improve or create supplier diversity programs. Time and again, he heard from corporations how challenging it can be to identify new, quality, diverse suppliers. Likewise, he heard from small business owners and diverse suppliers how difficult it can be to share their qualifications or develop relationships with purchasing officers at large companies.

Like his clients, Rod found himself frustrated with incomplete databases, fragmented resources and expensive software. So he set out to create a more complete, convenient and cost-effective solution to meet the needs of both buyers and suppliers.

Working with online auction site pioneer Chris Downie, the two combined Rod’s expertise in strategic procurement and knowledge of the minority business market with Chris’ experience building internet communities and developing online commerce to create in 2010.