Supplier Feature: C.J.’s Southern Seasonings

Ever since they first started their business in the form of a fried catfish stand in 2003, Cedric and Joan Anderson have been dedicated to bringing their unique taste and quality service to their customers. They would eventually close their catfish stand, but began offering to ship their seasonings to anyone who requested them. Eventually the requests became so numerous, that Cedric and Joan decided to make this the focal point of their business. 

They launched a website dedicated to the sale of their seasonings in 2010, and since then, have watched their business boom. They are now sold in over 180 supermarkets and specialty stores, including Rouses, Ramsey’s Marketplace, Roberts Inc. and the Natchez Markets, with a recent pickup by the McComb, Mississippi Kroger Units and the possibility of breaking into the Memphis market. According to one distributor, it isn’t hard to see why. 

“As a distributor of Local and Regional grocery companies, I am always looking for those items that would appeal to that customer base.  C.J.’s Fish Breading and Southern Seasonings Mesquite Rub certainly fills that need. C.J.’s products are what we call “a notch above” in the grocery industry. Their flavors and service are a great welcome to their grocery categories.”

This rapid growth is incredible to watch, especially to those who know Cedric and Joan best. “I guess you could say I’ve been with the company from the ground up. To watch the seasoning and brand in general go from a family shared secret to now hundreds if not thousands of secret sharers is nothing short of amazing.” said Krystin Anderson, a current C.J.’s employee, and Cedric and Joan’s daughter. “I know their accomplishment list will keep growing and I hope to be a contributor to their continued success.” 

Their success is no surprise when you hear customer accounts of how their products taste.  

“When it comes to food, I am set in my ways. I want it done right.” says Chase McDaniel, one of C.J.’s many satisfied customers. “My wife and  I come to a fruit stand that was having a fish frying event, and we picked up a few to-go plates to take home. Being honest, fish is NOT my wife’s preferred choice, yet I have always enjoyed a good helping of fried fish. Before we got to our house, my wife had cleaned her plate of the fish. She absolutely loved it, as did I.  We called the fruit stand to ask about the seasoning, and that is when we first learned of C.J.’s Southern Seasoning. Ever since then, every fish fry we have had uses C.J.’s Southern Seasoning Fish Fry!”

It isn’t just seasonings, either. According to various customers, C.J.’s also makes delicious pecan pies!  

“I was originally born and raised in Brazil, and the home-style cooking and seasoning was beyond measure there.  However, upon my first trip to the States, Mississippi in particular, I tried one of C.J.’s Seasonings’ pecan pies, and it was so amazing.  During my free time, in Canada, I cook and make decorative desserts, etc. So I know what to look for in quality food, and these pies have every aspect of that quality.  It is truly the homestyle pie that I could not find in two countries, but was lucky enough to find right here in Mississippi!” says Shirley Ramlho, a Vancouver resident who stumbled upon C.J.’s during a recent trip to Mississippi. 

The story of C.J.’s is a classic American success story. As for what led to that success, Joan says “the secret really is in the bag!”. Given the company’s track record, we’ll have to take her at her word. 

Cedric and Joan have been married for 36 years and currently reside in Hattiesburg, MS. They have two children and continue to run the business with the help of their daughter, Krystin. 





Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000


ConnXus Ranks No. 1927 on the 2019 Inc. 5000 With Three-Year Revenue Growth of over 300 Percent

NEW YORK, August 14, 2019Inc. magazine today revealed that ConnXus is No. 1927 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

According to Spend Matters’ Q1 2019 SolutionMap for Supplier Relationship Management & Risk, ConnXus’ unique strength is its diversity status and spend tracking and reporting capabilities across multiple tiers of the supply chain. SmartScrub extends this strength by providing competitively priced data cleansing services via ConnXus’ extensive database and other data sources.

“Throughout the onboarding process, the ConnXus team was extremely thorough, great listeners to our pain points and needs, often offering solutions which we have not considered. It’s felt like a true collaborative effort throughout.”

-Yolanda Ortiz-Parker, Macy’s Sr. Manager of Supplier Diversity

“ConnXus remains a top choice (a deservingly top choice) for both supplier diversity professionals and procurement organizations tasked with building and managing a diverse supply base — and improving on past performance.”

– Jason Busch and Michael Lamoureux, Spend Matters

Not only have the companies on the 2019 Inc. 5000 (which are listed online at, with the top 500 companies featured in the September issue of Inc., available on newsstands August 20) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.

About ConnXus – ConnXus was founded in 2010 and since then, has worked to develop sustainable solutions for procurement professionals, diverse suppliers and small businesses. ConnXus services, such as supplier risk, sustainable sourcing, supplier relationship management, supplier development and supplier diversity help give these businesses all the tools they need to innovate, track and connect. ConnXus unifies all these functions in one place, making the procurement process that much simpler for all our customers.

Gere Jordan

More about Inc. and the Inc. 5000


The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at

 About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit

How Can myCBC Benefit Suppliers?

myConnXion® Business Center (myCBC), is a supplier development program that helps suppliers grow by connecting them with training, business resources, bid opportunities and exclusive offers. With myCBC we’ve built resources you can use to improve your branding, project management capabilities, negotiation skills, risk management and more. 

myCBC provides a single location where integrated Business Development services are available to suppliers on demand. Here are 7 reasons why suppliers should sign up. 

1. Information Sharing: The program includes a profile on myConnXion, the company’s secure digital supply chain ecosystem, which enables suppliers to connect with buyers at anytime, from anywhere in the world.  You can share your ConnXus Company profile with anyone and make instant connections

2. Webinars and Resource Center: Free Webinars that give insight, timely information, and development presented by ConnXus and myCBC Affiliate partners, along with access to industry-specific information.

3. myCBC LinkedIn Group: We invite you to join the myCBC LinkedIn Group for best practice sharing, exclusive bid opportunities, first insight on new benefits and a network of like-minded professionals.  

4. Financing/Access to Capital: ConnXus’ affiliates offer lending options, business planning resources and access to exclusive non-traditional financing.

5. Marketing/Branding: Our affiliates  offer expertise on developing a consistent brand, including how to develop core messaging, create a logo, and establish a visual aesthetic. 

6. Salesforce Essentials: Under a new partnership with SalesForce, myCBC members will receive a discount of 25% off SalesForce Essentials, a customer relationship management tool (CRM) that helps small businesses efficiently track sales cycles and deliver quality customer support.  With Essentials, you spend less time in spreadsheets and more time selling by tracking your emails, calls and meetings to automatically keep customer records up-to-date without tedious data entry. 

7. Access to Supplier Specialists:  myConnXion® Business Center Members (myCBC) receive access to exclusive offers from ConnXus partners and affiliates. 

In the past, connecting buyers and forming relationships with suppliers involved a lot of guesswork. myCBC allows you to eliminate the  guesswork by providing you with a virtual tool that connects buyers with vetted diverse suppliers in person and online, giving you all the tools you need for future success. You can sign up now at 


myCBC and ConnXus Verified helping further supplier development

ConnXus Accelerates Supplier Growth through myCBC Development Program & Access to Salesforce Essentials

MASON, OhioJuly 24, 2019 /PRNewswire/ — Supplier Relationship Management (SRM) innovator ConnXus is aiming to accelerate supplier growth with the launch of myConnXion® Business Center (myCBC), a development program that helps suppliers by connecting them with training, resources, business opportunities, and special offers. Read more

Dealing With Buyers From a Supplier’s Perspective

The most important job for any supplier is to form and develop good relationships with buyers; but this can be, and often is, difficult. Procurement professionals are constantly looking for new ways to keep buyers happy, and keep their business. We’ve asked Carrie Hawkins, the Director of Strategic Accounts here at ConnXus, to give us some insight into how this process works, the challenges that come along with it, and how it has evolved through the years.  Read more

ConnXus Conversation: American Red Cross

Jillnell Joiner is the Senior Supplier Diversity Manager for the American Red Cross. We asked her about the day-to-day responsibilities of her position, what she values most about her experience in the role, the challenges she faces, and what advice she would give to other supplier diversity industry professionals. We also asked about the future she sees for the industry. Here is what she shared with us: Read more

School’s in Session for Sales Professionals: Learning the Language of Your Industry

To get ahead, sales professionals need to learn the language of the industry.

By Brie Pritchard, Director of Business Development, Sourcing Industry Group

As a sales professional, I never thought to learn another profession’s language to get ahead of the game. I am not talking about native language, but about industry language. While we may all speak the same language in corporate America, we often don’t understand what the other is trying to say. Read more

Free Yourself from Spreadsheets with SmartScrub Subscription

This Independence Day, the ConnXus team is excited to announce the launch of SmartScrub Subscription, a new service designed to free you from spreadsheets and manual supplier data validation processes once and for all.  Read more

5 Simple Steps for Ensuring Brand Consistency

A powerful and instantly recognizable brand makes the job of a marketing department almost too easy. Positive branding greatly encourages customer trust in a company, breaking down barriers to conversion and giving marketing campaigns a head start in developing engagement.  Read more

Business Networking: How to Prepare and Build Connections

Forty-one percent of professionals want to network more frequently, but finding the free time can be a challenge. Read more